Read Merintis perusahaan multinasional dari nol by Guy Kawasaki Free Online

Ebook Merintis perusahaan multinasional dari nol by Guy Kawasaki read! Book Title: Merintis perusahaan multinasional dari nol
The author of the book: Guy Kawasaki
Edition: Bhuana Ilmu Populer (BIP)
Date of issue: 2007
ISBN: 9797980472
ISBN 13: 9789797980474
Loaded: 1768 times
Reader ratings: 6.3
Language: English
Format files: PDF
The size of the: 3.28 MB
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Guy Kawasaki dalam bukunya Merintis Perusahaan Multinasional Dari Nol menulis bahwa hal paling utama bagi seorang wirausahawan dalam memulai usahanya adalah memberi makna kepada usaha yang dirintis tersebut. Banyak buku maupun seminar motivasi tentang kewirausahaan selalu dimulai dengan pengamatan diri yang keras, mengajak anda bertanya kepada diri sendiri apakah anda benar-benar siap untuk memulai suatu usaha. Biasanya yang ditanyakan adalah apakah anda siap untuk bekerja dengan keras untuk gaji yang rendah, bisakah anda menghadapi penolakan demi penolakan dan bisakah anda bertanggungjawab terhadap lusinan karyawan. Menurut Guy Kawasaki, sebenarnya tidak mungkin untuk menjawab pertanyaan-pertanyaan ini di awal dan pada dasarnya juga tidak ada manfaatnya. Di sisi lain, banyak bicara dan omong besar juga tidak ada gunanya.
Kenyataannya, tidak ada seseorang yang benar-benar tahu apakah ia adalah seorang wirausahawan atau bukan sampai ia berhasil menjadi demikian. Hanya ada satu pertanyaan yang harus kita ajukan sebelum memulai niat membangun sebuah usaha yaitu apakah saya akan memberikan makna dengan usaha baru ini ?
Makna tidak sama dengan uang, kekuasaan atau kehormatan. Makna juga tidak terkait dengan menciptakan suasana kerja yang menyenangkan. Makna berarti : membuat dunia menjadi lebih baik, meningkatkan mutu kehidupan, memperbaiki hal yang salah atau mencegah berakhirnya hal yang baik. Tujuan-tujuan dari makna ini merupakan penolong ketika nantinya anda menemui masa-masa yang sulit. Makna merupakan motivator yang sangat kuat.
Guy Kawasaki menulis ketika ia masih bekerja di Apple Computer, makna utama dari pekerjaannya di divisi Macintosh Computer adalah untuk mengalahkan IBM. Kemudian setelah berhasil mengungguli IBM, makna berikut dari pekerjaannya adalah mengalahkan Microsoft dengan Windowsnya. Makna tersebut membuat Apple dan seluruh karyawannya bekerja dengan begitu keras dan fokus.
Sebuah usaha bisa menjadi hebat jika memiliki hasrat akan makna. Sebuah usaha yang pada awalnya hanya ingin mencetak uang akan mengalami kesulitan jika akhirnya menemui jalan buntu dalam mendapatkan uang. Makna akan membuat usaha anda terasa berarti meskipun nantinya bertemu kegagalan. Anda akan bangkit lagi karena memiliki hasrat yang besar untuk mencetuskan makna !

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Ebook Merintis perusahaan multinasional dari nol read Online! I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou because no presidents of the U. S. went there, but I got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford”—but I digress.) I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing. No one in the universe would be more shocked that I have written ten books (or one book ten times) than Harold Keables.

After Iolani, I matriculated to Stanford; I graduated in 1976 with a major in psychology—which was the easiest major I could find. I loved Stanford. I sometimes wish I could go back in time to my undergraduate days “on the farm.”

After Stanford, I attended the law school at U.C. Davis because, like all Asian-American parents, my folks wanted me to be a “doctor, lawyer, or dentist.” I only lasted one week because I couldn’t deal with the law school teachers telling me that I was crap and that they were going to remake me.

The following year I entered the MBA program at UCLA. I liked this curriculum much better. While there, I worked for a fine-jewelry manufacturer called Nova Stylings; hence, my first real job was literally counting diamonds. From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell, and this skill was vital to my entire career.

I remained at Nova for a few years until the the Apple II removed the scales from my eyes. Then I went to work for an educational software company called EduWare Services. However, Peachtree Software acquired the company and wanted me to move to Atlanta. “I don’t think so.” I can’t live in a city where people call sushi “bait.”

Luckily, my Stanford roommate, Mike Boich, got me a job at Apple; for giving me my chance at Apple, I owe Mike a great debt. When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. I also met my wife Beth at Apple during this timeframe—Apple has been very good to me.

Around 1987, my job at Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. To this day, 4th Dimension remains a great database.

I ran ACIUS for two years and then left to pursue my bliss of writing, speaking, and consulting. I’ve written for Macuser, Macworld, and Forbes. I call these the “Wonder Years” as in “I wonder how I came to deserve such a good life.”

In 1989, I started another software company called Fog City Software with three of the best co-founders in the world: Will Mayall, Kathryn Henkens, and Jud Spencer. We created an email product called Emailer which we sold to Claris and then a list server product called LetterRip.

In 1995 I returned to Apple as an Apple fellow. At the time, according to the pundits, Apple was supposed to die. (Apple should have died about ten times in the past twenty years according to the pundits.) My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.

A couple years later, I left Apple to start an angel investor matchmaking service called with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 2.0 of was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 of is called Garage Technology Ven

Reviews of the Merintis perusahaan multinasional dari nol


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